This Privacy Policy explains how The Pointe Apartments ("we," "us," or "our"), located at 6514 Ridgecrest Rd, Dallas, TX 75231, collects, uses, and protects information from our residents, prospective residents, and others who contact us. By providing your information to us, you agree to the practices described in this policy.
Information We Collect
We may collect the following information in the course of operating our property and communicating with residents:
- Contact information such as your name, mailing address, unit number, email address, and mobile phone number;
- Information you provide when you contact us, submit a maintenance request, make a payment, or apply for or maintain a residency;
- Records of communications between you and our management team, including text messages and emails.
We collect this information directly from you—for example, when you complete a leasing or contact form, provide your number to our office in person, or otherwise communicate with us.
How We Use Your Information
We use the information we collect to operate the property and serve our residents, including to:
- Communicate with you about your residency, including rent reminders and account notices;
- Respond to and coordinate maintenance and service requests;
- Send community announcements and notices, such as planned water shut-offs, office updates, and policy changes;
- Process rent payments and maintain resident records;
- Comply with applicable laws and our legal obligations.
SMS / Text Messaging
With your consent, we may send you text (SMS) messages to the mobile number you provide. These messages may include rent reminders, maintenance and service updates, and community notices. Message frequency varies. Message and data rates may apply. You may opt out at any time by replying STOP, and you can reply HELP for assistance. For full details, see our SMS Terms & Conditions.
No mobile information will be shared with third parties or affiliates for marketing or promotional purposes. We do not sell, rent, or share your personal information—including your mobile phone number and SMS opt-in consent—with any third parties for their marketing purposes. Text messaging originator opt-in data and consent are not shared with any third parties.
How We Share Information
We do not sell your personal information. We may share limited information only as needed to operate the property and only for non-marketing purposes, such as:
- With service providers who perform functions on our behalf (for example, our property management software, payment processors, and maintenance vendors), who are permitted to use the information only to provide those services to us;
- When required by law, regulation, legal process, or a valid government request;
- To protect the rights, safety, or property of our residents, our staff, or others.
As stated above, we do not share mobile opt-in information or SMS consent with third parties or affiliates for marketing or promotional purposes.
Data Security
We take reasonable administrative and technical measures to protect the information we collect against unauthorized access, use, or disclosure. No method of transmission or storage is completely secure, so we cannot guarantee absolute security.
Your Choices
You may opt out of text messages at any time by replying STOP to any message you receive from us. You may also contact our office to update your contact information or to ask questions about how your information is used.
Changes to This Policy
We may update this Privacy Policy from time to time. When we do, we will revise the "Last updated" date above. Continued communication with us after changes are posted constitutes acceptance of the updated policy.
Contact Us
If you have questions about this Privacy Policy, please contact us:
- The Pointe Apartments
- 6514 Ridgecrest Rd, Dallas, TX 75231
- Phone: (214) 363-5463
- Email: Management@thepointedallas.com